43 Folders

43 Folders feed subscription icon - Shiny!Time, Attention, and Creative Work. After 4 years and a lot of productivity pr0n, we’re shifting gears. Re-learn how to use 43 Folders. Then back to work. [»]

”What’s 43 Folders?”
43Folders.com is Merlin Mann’s website about finding the time and attention to do your best creative work.

Commentary

43 Folders: Time, Attention, and Creative Work

[“what is this?”]

Here’s something I wrote last week for this site’s new “About” page:

43 Folders is Merlin Mann’s website about finding the time and attention to do your best creative work.

Call it a motto, or a charter, or — if you have to — a “mission statement.” But, for both of us, it’s a stake in the ground that keeps me focused on what I feel best suited to do for you with this site right now.

I want to help you identify and remove any obstacle that keeps you from making things that you love. And then I want to help you figure out how to make those things even better. That’s pretty much it.  read more »

Four Years

[“what is this?”]

Four years ago last Monday, I started 43 Folders with a TypePad account and no idea what I was doing.  read more »

Deciding Whether to Read a Book: Some Wildly Reductive Heuristics

Smiles!People send me lots of books, so I have to decide rather quickly whether one should be added to the ambitious pile of stuff I already really want to finish reading.

On the off chance that you care or find it useful in developing your own filtering, here’s my insanely reductive, mean-busy-guy way to make a 90-second decision on whether to read a new non-fiction book from an author I’m not familiar with.

It does not matter whether you agree with these; that’s how you know they’re personal heuristics. Also, they are almost uniformly unfair and unkind. So.  read more »

Social Networks: The Case for a "Pause" Button

PauseJason Kottke (via Rex, via TechCrunch) points to a new feature on FriendFeed that allows users to “fake follow” people:

That means you can friend someone but you don’t see their updates. That way, it appears that you’re paying attention to them when you’re really not. Just like everyone does all the time in real life to maintain their sanity.

As duplicitous and sad as “fake following” sounds — and let’s be honest: the whole idea’s pathetic on a number of levels — for a certain kind of user, I can see why there’s a desire for this functionality. Especially on a site like FriendFeed, which has quickly become the platform of choice for the web’s least interesting narcissists — and the slow-witted woodland creatures who enjoy grooming their fur — this is a major breakthrough in the makebelieve friendship space. Yes, primate culture may be primitive, but it is not without its evolving needs.

Thing is, “fake following” is also not so far off from a more wholesome feature that I’ve been begging for on social networks for years now:

Any application that lets you “friend,” “follow,” or otherwise observe another user should include a prominent (and silent) “PAUSE” button.  read more »

What Makes for a Good Blog?

My friends at Six Apart recently asked me to make a list of blogs that I enjoy. I think they’re planning to use it for their new Blogs.com project. Unfortunately, I’m late getting it to them (typical), but if it’s still useful, I’ll post it here in a day or four.

As I think about the blogs I’ve returned to over the years — and the increasingly few new ones that really grab my attention — I want to start with, ironically enough, a list. Here’s what I think helps make for a good blog.  read more »

Ideas, Execution, and the Rare Auteur

Idea Man.

ideas are just a multiplier of execution - O’Reilly ONLamp Blog

Derek Sivers’ short blog post from 2005 has been making the rounds lately — it came to me via Chairman Gruber — and I have to say, I can’t stop thinking about it. I think this is really profound thinking around the fundamental misunderstanding many people have about the value of ideas.

In a nutshell, Derek says ideas are valuable only inasmuch as they can be multiplied by execution. So, if you remember your 3rd grade arithmetic, you can figure out the product of even the most fantastic idea when it’s multiplied by zero execution.

I, too, frequently encounter this attitude of “Sign the NDA! Sign the NDA!” any time someone wants to tell me about their squirrelly idea for making a bajillion dollars on the internet, and I almost always end up saying the same six things to The Idea Men:  read more »

Blog Pimping, or: Who Do You Want to Delight?

Big Contrarian → Tacky.

My favorite bloggers are great at articulating something I feel in my gut — but they regularly present it better, more clearly, and (on days like today), more succinctly than I ever could. Such is the case with Jack Shedd’s post, “Tacky,” a razor-sharp polemic on the industry of cheese-food manufacturing that “pro blogging” has turned into.

Write top ten lists and whore yourself on many other sites as you possibly can. Don’t be thoughtful, long-winded or interesting. Don’t write about you love, unless what you love is popular on Digg. And for god’s sake don’t even think about writing about more than one topic.

Whether their strategies work or not is slightly beside the point. It’s cheap. It’s marketing driven, instead of content driven. It’s the type of thinking that leads to a sequel to the movie Garfield.

For myself, I think there’s nothing wrong with having a blog and wanting to make money with it. Obviously. But I also hold an increasingly old-fashioned view that you ought to start with something you’re passionate about sharing with people — something besides how to make easy money with a blog — and try to build an audience of people you respect based on producing work you’re happy with or even proud of.  read more »

NYT: Businesses Fight the Email Monster They Helped Create

Lost in E-Mail, Tech Firms Face Self-Made Beast - NYTimes.com

Is Information Overload a Billion Drag on the Economy? - Bits - Technology - New York Times Blog

If you’ve seen the video of my Inbox Zero talk at Google, you may recall the moment when a few attendees start mentioning the hundreds of internal email messages they receive (and send) in a given day. I still remember, because I almost fainted.

Whenever I hear these and similar stories, the same question always comes to mind: “What does a company get out of its employees spending half their day using an email program?” Well, apparently, it’s a question a lot of people are starting to ask. Including Google.  read more »

Email Insanity & the 0.001 Challenge

Via a Toot by Jeff Atwood comes this thoughtful post by Tantek Çelik on how email is no longer working for him. His first reason is a biggie:

1. Point to point communications do not scale.

All forms of communication where you have to expend time and energy on communicating with a specific person (anything that has a notion of “To” in the interface that you have to fill in) are doomed to fail at some limit. If you are really good you might be able to respond to dozens (some claim hundreds) of individual emails a day but at some point you will simply be spending all your time writing email rather than actually “working” on any thing in particular (next-actions or projects, e.g. coding, authoring, drawing, enjoying your life etc.)

This is one reason I’m getting attracted to using Get Satisfaction as a way to expose help issues to a large group of helpers and helpees (BTW, we’re just getting started on GS — FAQs and more will be coming soon). I’m also realizing that this is why I (and Jonathan Coulton and probably you) struggle with holding up dozens of one-on-one conversations — it locks up your attention and its fruits in thousands of inaccessible alcoves. And truly, that does not and will not scale.


But, y’know, as I read Tantek’s post, alongside his “Communication Protocols” notes, I found myself returning to a pet theory that I’ve been too embarrassed to lay out in a real post. But what the heck, I’ll capture some notes and you can tell me what you think:

I suspect that email encourages people to act insane.  read more »

A Day Unplugged: Frenzied Blackberries vs. Kwai Chang Caine?

I Need a Virtual Break. No, Really. - New York Times

In yesterday’s New York Times, Mark Bittman wrote an entertaining and thoughtful article about realizing that his need to stay wired, in-touch, and updated was really starting to eat into him. His headslap moment came on an international flight, as he realizes “the only other place I could escape was in my sleep.” He goes on to talk about the difficulty of maintaining even a single day of “Sabbath” from electronic communication and media:

I woke up nervous, eager for my laptop. That forbidden, I reached for the phone. No, not that either. Send a text message? No. I quickly realized that I was feeling the same way I do when the electricity goes out and, finding one appliance nonfunctional, I go immediately to the next. I was jumpy, twitchy, uneven.

But, eventually, he settles in and starts to enjoy things that would never appear on his radar screen on a wired day:

I drank herb tea (caffeine was not helpful) and stared out the window. I tried to allow myself to be less purposeful, not to care what was piling up in my personal cyberspace, and not to think about how busy I was going to be the next morning. I cooked, then went to bed, and read some more.

GRADUALLY, over this and the next couple of weekends — one of which stretched from Friday night until Monday morning, like the old days — I adapted.

Eventually (natch), he returns to the wired world. So it goes.


I liked that this piece was written from a personal perspective, which, to my mind, is the best (and, often, only) place to start any kind of experiment around hacking time and attention. And, I do really like the idea of periodically accepting (enforcing?) days without media and wires. Truly, you’ll never realize how difficult this can be until you really make it happen. But, as Bittman notes, once you get over the initial crash, you can see a striking contrast in what your life could look like. Good stuff.

But, like a lot of pieces on wired overstimulation, this one comes close to conflating the axis of “work” with the axis of “electronic media.” Which, in my opinion, is an unwholesome confusion to abide, even just in appearance — especially since it could be seen as blaming inert matter for our problems, while allowing us addicts (and the culture we’ve permitted ourselves to grow accustomed to) to get off way too easy.  read more »

 
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The Podcast Feed

Inbox Zero

The original 43 Folders series looking at the skills, tools, and attitude needed to empty your email inbox — and then keep it that way. Don’t miss the free video of Merlin’s Inbox Zero presentation.

Making Time

3-part series on attention management for artists and makers. Read Bad Correspondence, The Job You Think You Have, and One Clear Line.