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Microsoft to boldly go where Apple is already going...eventually
Merlin Mann | Apr 7 2007
Microsoft changes tune on selling DRM-free songs Exciting news on the digital music front. Microsoft plans to follow Apple's plan to sell DRM-free tracks from EMI to its extant army of Zune enthusiasts. Welcome to the social:
Way to innovate, Redmond. Once the period of EMI's exclusive deal with Apple has ended, this should make both Zune owners very happy. [via: Boing Boing: Microsoft dropping DRM from Zune Music Store] 20 Comments
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 Yeah, Merlin, it's not an...Submitted by Robert C. (not verified) on April 7, 2007 - 3:01pm.
Yeah, Merlin, it's not an exclusive deal. The quote at the article you linked to is an analyst saying he EXPECTED it to be exclusive for 6 to 12 mos., but that it's actually not exclusive at all. And yet, it doesn't seem that Microsoft has set a time frame for when they will start to sell DRM-free songs. Here's a question: if this isn't an iTunes-exclusive deal, why did EMI hold a press conference with Apple? My guess is a combination of 1) Apple wanted some cred, 2) EMI values iTunes more than all the other digital retailers combined and 3) Bringing Apple to the announcement gives EMI better press coverage and bigger sales. With that said, Jobs' letter from February helped lay the groundwork for EMI going DRM-free. That's where Apple's leadership has really come into play. » POSTED IN:
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