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I Want a Pony: Snapshots of a Dream Productivity App
Merlin Mann | Jan 5 2005
There’s an early episode of The Simpsons where Homer learns he has a long-lost half-brother named Herb who’s a major automobile mogul. Out of love for his newfound family, Herb lets Homer design and build his ultimate car. The result is a piece of pure American id, in which Homer’s most extravagant obsessions combine to create an unmanufacturable $82,000 boondoggle—complete with bubble windows and a place to put a really, really big fountain drink. In that pioneering national spirit of favoring geegaws and fantastic chimeras over practicality, here are a few completely random ideas about a notional productivity application I’d like to see someday (as well as few bitches about the lame state of the ones we have now). See, the thing of it is, there must be something in the air right now, because I’ve talked to no fewer than six (6) people in the last three months who want to build some kind of a new productivity app. I must say, the ideas so far are varied and novel in their approaches to tackling a basic set of problems. There’s a good deal of overlap to be sure, but there’s enough divergence to make me tell one particularly talented friend:
So here you go. A bunch of nutty bullets about a non-existent program:
There’s a million other specifics that I won’t go into just now (fast and savable searches, endless import/export options, robust support for structured text everywhere …), but I at least wanted to give a flavor for what’s important to me and the way that I like to work. I suspect that most of us feel kind of stuck right now; there are a few servicable (but extremely dull and inflexible) productivity apps with which we’ve had to learn to satisfice. Our expectations have gotten depressingly low, and, unfortunately, they’ve been glumly met at most every turn. Bloated proprietary formats, locked up information, non-standard menus and key commands, and totally weak categorizing are just the beginning of the problems in a vertical that, to me, has been feeling moribund for five or more years now. It’ll be interesting to see whether Apple pulls out this rumored iWork package at MacWorld next week, but that still leaves us with scant options for integrated calendaring, mail, and note-taking. Regardless of what Apple does, I would still love to see the nerds keep collaborating openly on novel solutions for collecting, mining, organizing, and streamlining the way we deal with the growing amount of “stuff” in our lives. I'm not necessarily asking for a silver bullet in a single app or one Great Idea™—these things take time, iteration, and patience. It's just that there are so many wonderful sites and web apps that are getting aspects of this exactly right. Shouldn’t we expect at least some fraction of that power and innovation from the software that runs our lives? So: “blue sky.” What do you want from an unlimitedly awesome productivity app? What’s your biggest hangup with whatever your current apps are? 66 Comments
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So basically what you want,...Submitted by Steven G. Harms (not verified) on January 10, 2005 - 6:44pm.
So basically what you want, Merlin, is Outlook minus the Microsoft and minus the suck. I grant that the Microsoft has a great deal to do with the suck. There's no doubting "Outlook as an app" is OK, but as a foundational technology it enables so much cool stuff (in fact it's tendency to enable cool stuff at the OS level is why it has so many problems with security). Why is it good foundational technology?
Actually, I think that OL is to windows what emacs is to Unix. It starts out ostensibly as an MUA, but over time it will turn into a kick ass OS (much as the joke about emacs is "great OS, crappy editor" perhaps someday people will say "Outlook, great OS, crappy MUA"). Now don't get me wrong, I'm not shilling for MS. I'm typing this on my 15"PB, but when I return to Bruce Wayne at my office I can't deny - Outlook has a lot of very powerful features that no amount of applescripting and cobbling together can touch. (it get's pretty rant-y from here on out) { Incidentally, as someone who bashed is brains in learning the basics of Cocoa this summer, I would add that Apple MUST make it easier to learn this thing. .NET isn't easy to learn either but Cocoa is so whacked-out compared to C++ from a "I took a few programming classes" perspective (and that's part of what makes it so cool, BTW) it's hard to get more potential developers developing in your idiom. Further the lucrative side of Win32 programming is self-evident, why should I program in cocoa for a computer with a small market share? Answer: It's cool and fun and different. Why aren't the artist type Mac users able to write Cocoa? Get them on it Apple and you'll save your bacon. } Speaking of developers, let me bitch about developers in the Mac world and thus, indirectly, the lack of leadership of Apple in helping the scattered developers be more productive. See above statement about what I spent my summer doing. Microsoft has 1 strategic (and it slowly, like evolution, it gets grudgingly better in spite of itself) vision, a framework for unifying applications on their terms (it's good to be king). Apple does not. As we try to cobble and duct tape together a handful of solutions on the Apple to compare with Outlook, we realize: everyone's running in different directions. The NSNotificationCenter and the NSApplication frameworks make inter-application communication a snap (take that, Linux on the desktop crowd!) .... yet no effort has been made to consolidate the resources and turn the Mac experience into something beyond just a really cool looking computer. Apple needs to lead! Marshall the developers. At the moment everyone steps in with cool features as they think them handy -- there's no rhyme or reason. Not funny joke: WHat do you get when you put 10 open source developers in a room and tell them to develop a spreadsheet program? 10 new mail readers. The integrated productivity and workflow of office, anchored by outlook, or the script it together world of apple? For the non mac head or Linux convert, the value proposition is murky at best. In the end the market's sentiment is: Another computer so what? Apple must have it make my productivity a breeze (follow Merlin) have it play my music (follow Jobs), have it pretty and fun to look at (follow the industrial design crowd), and offer something Windows can't (the omega factor X). OK that was a post that turned into a bitch-rant. I just wanted to say this in a place where like minded people might see it. I don't know the fix. I love my apple but...just watching the Christian:MS :: Apple: Jew video reminded me that the Catholic church was strong by marshalling resources, good marketing, and proclaiming a strategic and profitable framework for expansion. Us apple people would do well to take this page out of the playbook. ...or why isn't apple making learinng cocoa like Greek School (i saw this in "greek wedding") ... where are the free cocoa classes in cupertino (hey, it's not like there's anything to do in the valley anyway)? Heck it's good recruiting and good seeding of the population? How about you invest $100 bucks a week in pizza and coke for 3 groups of 10 proto-cocoa-heads to show up and leave with 30 cocoa developers? I hope they make this crazy cash they're making in the music space to prime the pump of their futur. » POSTED IN:
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