Why Jargon Feeds on Lazy Minds - Scott Berkun

Scott Berkun, writing on how buzzwords cheapen language, dull meaning, and enfeeble our thinking:

If I could give every single business writer, guru or executive one thing to read every morning before work, it'd be this essay by George Orwell: Politics and the English Language.

Not only is this essay short, brilliant, thought-provoking and memorable, it calls bullshit on most of what passes today as speech and written language in management circles. And if you are too lazy to read the article, all you need to remember is this: never use a fancy word when a simple one will do. If your idea is good, no hype is necessary. Explain it clearly and people will get it, if there truly is something notable to get. If your idea is bad: keep working before you share it with others. And if you don't have time for that, you might as well be honest. Because when you throw jargon around, most of us know you're probably lying about something anyway.

Marry me, Scott. (And, yes: I, for one, will stop saying "game-changer" now. Tic noted.)

Orwell's excellent 1946 essay is freely available in numerous locations and in various formats across the web. I like this vanilla version.

[via delicious/charliepark]