They don't carry that Staples-branded one at my local store, but for some time they've been selling the "Buxton Note Jotter" which is basically the same thing at the same price. I've had mine for quite a while and love it; the only problem is that they always seem to be sold out of the black one so I'm rockin' the brown...

Oh, and by the way, I use unruled blue index cards from a local bulk-order place. Those fancy ruled ones look a bit too restrictive to me!