It was after listening to MacBreak 74, and the video interview with 1password that Merlin did. To be honest I found the idea that buying MacHeist was a mortal sin to be so stupid that I ignored it almost immediately. If I, a user and not a programmer, picks up this bundle you can not see this as anything more than a win-win scenario. Firstly, nobody buys MacHeist for all the applications offered, They buy it for one or two, and are exposed to the rest for the first time as a result. That is good for those developers, as it means a potential widening of their audience. For me, I wanted 1password, after seeing Merlin's interview with one of it's developers... I thought it would be worth it to me to check out Pixelmator and VextorDesigner... So, I bought the MacHeist bundle... I ended up not really finding Pixelmator or VectorDesigner that useful for me, but at least the designers got a couple of bucks from me for checking out their respective programs rather than the nothing dollars they would have gotten from me if I had only checked out a free demo. On the other hand, 1password has proven to be a really neat application for me, and I found Awaken to be a superior choice over Aurora, which I had been using earlier. My overall point I guess is that exposure for smaller developers is something of value. Now that value could be large or small according to the developer asked. If it's too small, don't get involved in the bundle. It's just that simple... But don't expect that you have the right to determine the value of participating in MacHeist for other software designers.