Two thoughts:
When naming the business it should have two properties:
A. Be easily associated with the products or services offered.
B. Not be too limiting in what Products or Services are offered.
Example: Berko Design is too vague - Design what? Web sites? Interior design?
On the other hand, Berko Web Design may be too limiting if you later branch out into other graphic design, or more general IT consulting.

Sencond thought, List (On a large Whiteboard if possible) every word you can think of that describes the business in any way at all (No word is a bad word, get it all down)
Then step back and connect different words in different patterns to see if anything jumps out at you. Look for combinations that fit thought#1 above.

Another thought is to use a Mind Mapping program. (I tend be more LoFi on this type of thing myself).

Chuck

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