Bio

This is the short bio of an Italian entrepreneur transplanted in London with a passion for the Internet, Apple computers, extreme sports, alternative rock and finance/internet books. Co-founder of a new social shopping site called Veedow since January 2007 (http://www.veedow.com). Open source advocate and Apple evangelist (not on their payroll though!). Strong believer in the power of smart marketing, in fact I'm a great fan of Red Bull, Volcom apparel, NItro snowboards, Iron Horse mountain bikes, Last.fm, Covent Garden Soups, etc.